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Hair care that starts inside.

Rootiva Hair Lab is built around one daily habit: two capsules, every day.

Smiling woman leaning on a marble counter beside the Rootiva bottle
Our approach

One bottle. Two capsules. Every day.

Hair routines tend to get complicated. We wanted the nutrition step to be the simple part.

Rootiva Hair Density & Strength Complex brings Cynatine® HNS soluble keratin together with biotin, zinc, copper and vitamins A, E, B5, B6 and niacin. The full Supplement Facts are published on every product page.

We don’t promise timelines or results — individual results vary — and we won’t pretend a supplement replaces a balanced diet or advice from your healthcare professional.

What we stand for

Simple, honest, easy to keep

1

One focused formula

Keratin, biotin, zinc, copper and a handful of vitamins — in two capsules a day.

2

Plain talk

We tell you what’s on the label and leave out what we can’t back up.

3

Easy to keep

Subscribe and save, skip or cancel any time, 30-day returns.

Woman with long dark hair leaning on a marble counter beside the Rootiva bottle
The Rootiva routine

Hair care that starts inside.

Rootiva Hair Lab is the daily nutrition step in your hair routine — simple enough to keep, and easy to pair with the habits you already have.

Choose a one-time bottle, or subscribe and save 10–25% with delivery on your schedule. Skip or cancel any time.

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